top of page

Reference List

Agrawal, A 2016, ‘How The Digital Age Has Changed Marketing Channels Forever’, Forbes, 15 February, viewed 2 November 2018, <https://www.forbes.com/sites/ajagrawal/2016/02/15/how-the-digital-age-has-changed-marketing-channels-forever/#ee9965680ade>.

​

Anderson, K 2009, ‘Ethnographic Research: A Key to Strategy’, Harvard Business Review, viewed 2 November 2018, <https://hbr.org/2009/03/ethnographic-research-a-key-to-strategy>.

​

Balmer, J & Illia, L 2012, ‘Coproate communication and corporate marketing’, Corporate Communications: An International Journal, vol. 17, no. 4, p. 420.

​

Burrows, D 2014, ‘How to use ethnography for in-depth consumer insight’, Marketing Week, 9 May, viewed 2 November 2018, <https://www.marketingweek.com/2014/05/09/how-to-use-ethnography-for-in-depth-consumer-insight/>.

​

Chang, A 2018, ‘The Facebook and Cambridge Analytica scandal, explained with a simple diagram’, Vox, 2 May, viewed 2 November, <https://www.vox.com/policy-and-politics/2018/3/23/17151916/facebook-cambridge-analytica-trump-diagram>.

​

Cheng, N 2016, Using Ethnographic Research in Business, ChaiOne, 2 December, viewed 2 November 2018, <https://chaione.com/blog/using-ethnographic-research-business/>.

​

Coleman, S and Simpson, B n.d. Ethnography, Discover Anthropology, viewed 2 November 2018, <https://www.discoveranthropology.org.uk/about-anthropology/fieldwork/ethnography.html>.

​

Digital Firefly Marketing 2015, ‘How Web Design Affects SEO’, Digital Firefly Marketing, 20 December, viewed 2 November 2018, <https://digitalfireflymarketing.com/our-blog/impact-web-design-seo/>.

​

Erevelles, S 2018, ‘Innovation and Competitive Advantage with Big Data’, University of North Carolina, Charlotte, Academic Lecture.

​

Experience UX 2018, ‘What is Ethnography research?’, Experience UX, viewed 2 November, <https://www.experienceux.co.uk/faqs/what-is-ethnography-research/>.

​

Idler, S 2012, ’15 Reasons Why Parallax Scrolling In Web Design Is Awesome’, Usabilla, 22 November, viewed 2 November 2018, <https://usabilla.com/blog/15-reasons-why-parallax-scrolling-in-web-design-is-awesome/>.

​

Intel 2018, Company Website, viewed 2 November 2018, <https://www.intel.com.au/content/www/au/en/homepage.html>.

​

Lamprecht, E 2017, ‘The Difference Between UX and UI Design – A Layman’s Guide’, CareerFoundry, 25 April, viewed 2 November 2018, <https://careerfoundry.com/en/blog/ux-design/the-difference-between-ux-and-ui-design-a-laymans-guide/>.

​

Lego 2018, Company Website, viewed 2 November 2018, <https://www.lego.com/en-au>.

​

McAshan, T 2016, ’10 Principles of Good Web Design’, Glide, November, viewed 2 November 2018, <https://www.glidedesign.com/10-principles-of-good-web-design/>.

​

Mitew, T 2017, ‘Liquid labour: Global media industries and the price of immaterial production’, Prezi, 21 July, viewed 2 November 2018, <https://prezi.com/jzxu5yetufdf/liquid-labour/>.

​

Mocel, B 2018, ‘What Is Guinness Beer?’, The Spruce Eats, 13 July, viewed 2 November 2018, <https://www.thespruceeats.com/what-is-guinness-1328737>.

​

Moore, C 2018, ‘Digital Ethnography’, Prezi, 23 August, viewed 2 November, <https://prezi.com/vvg5merpskzh/digital-ethnography/>.

​

Parkes, L and Faulkner, R 2017, ‘Why Context Matters: The Power Of Ethnography In Design’, Brand Quarterly, 25 September, viewed 2 November 2018, <http://www.brandquarterly.com/context-matters-power-ethnography-design>.

​

Simon, A 2016, ‘What Fortune 500 Companies Learn From Corporate Anthropology’, Andi Simon, 25 May, viewed 2 November 2018, <https://blog.simonassociates.net/on-the-brink/what-fortune-500-companies-learn-from-corporate-anthropology>.

​

Translate Media 2015, ‘How Big Brands Use Ethnography for In-depth Customer Insight, Translate Media, 8 May, viewed 2 November, <https://www.translatemedia.com/translation-blog/how-big-brands-use-ethnography-for-in-depth-customer-insight/>.

​

Westfall, P 2018, ‘How Web Design Can Make or Break Your SEO [2018]’, PageCloud, 19 Januray, viewed 2 November, <https://www.pagecloud.com/blog/design-impact-on-seo>.

​

WixBlog 2018, ‘How Website Design Affects Your SEO’, WixBlog, 14 August, viewed 2 November 2018, <https://www.wix.com/blog/2018/08/web-design-affects-seo/>.

​

Xerox 2018, Company Website, viewed 2 November 2018, <https://www.xerox.com/>.

​

All images used for the creation of this website were provided by the Wix free photo gallery.

bottom of page